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The New York Times discusses the new trend towards building your own custom television commercials via the Web:

They can automatically add names of local sales agents or dealership addresses, and they can change the content of the ad, depending on where it is showing, to appeal to various demographic groups. Among the companies that have used these services are Wendy’s, Ford Motor, Coldwell Banker and Warner Independent Pictures… The automated system it is offering to advertisers, called Pick-n-Click, is currently available only for automotive advertisers and has 150,000 components —like voice-overs, video footage and text options.