Roll-out display roll out

Polymervision has announced a partnership with Telecom Italia to roll out (pun intended, sorry) an e-book reader with a flexible display:

While smaller than a typical mobile phone, the new device features a display which extends up to 5-inches and may simply be stored away after use by folding it, thanks to the flexibility of the polymer based display material. The device features the largest display available in the industry for the same form factor, the 16 grey levels combined with a high contrast and high reflectivity display for paper like reading experience enables comfortable reading, even in bright sunlight. Future developments include colour and moving image capable display.

(Thanks to Dirk for the link.)