Howard Dean, Blogs, and the Fireside Chat

Mark Glaser at Online Journalism Review has an interesting look at Howard Dean’s Blog For America campaign blog. Glaser’s main point: Dean’s blog is building support and a sense of connection to his campaign, even though almost all the entries are from his campaign staff rather than Dean himself. As Dan Gillmor puts it, the official Dean blog is a campaign document, not a candidate document.

The article raises the question of how blogs (and by extension, the Web) is best used in political campaign. For Dean, is a tool for organizing grassroots support. It lets supporters know what they can do to help, and more importantly it keeps them informed about the bigger picture of how the campaign is moving. Dick Morris even goes so far as to declare grass-roots Internet organization as the new replacement for television ads. But as Glaser points out, you don’t get the feeling of being in Dean’s head like you would if he were writing his own daily entries. In fact, you get a better sense of Dean’s thought process from the posts he made as a guest blogger at Lawrence Lessig’s site than from his own blog.

Certainly there’s nothing wrong with how Dean is using his blog, and his success so far has shown (yet again) just how powerful the Net can be for grass-roots organization. But I can also see why people would wish for more personal contact through his blog as well. Like email, blogs are an informal and even intimate medium, better suited to throwing out ideas that are from the heart, or at least from the hip, than to well-rehearsed campaign speeches. It gives everyday voters a seat on the campaign bus, where they can discuss the issues in detail and watch as positions become fully formed. One of the problems with politics, especially around campaign season, is that everything is so well crafted that you can never hear the doubts and alternatives that had to be considered in crafting the final message. This was brought home to me after 9/11 when, for a period of about three months, it seemed like the curtains had been lifted and politicians were all thinking out loud.

The next question in my mind is how this sort of medium can be used once a candidate is elected. Dean has commented that he might have a White House blog if he’s elected, and of course already the White House publishes Press Secretary briefings on the Net. Perhaps the White House blog could become the 21st century’s fireside chat?