{"id":600,"date":"2006-05-18T05:57:33","date_gmt":"2006-05-18T05:57:33","guid":{"rendered":"https:\/\/www.docbug.com\/blog\/archives\/600"},"modified":"2006-05-18T05:57:33","modified_gmt":"2006-05-18T05:57:33","slug":"social-dynamics-in-mmogs","status":"publish","type":"post","link":"https:\/\/www.docbug.com\/blog\/archives\/600","title":{"rendered":"Social dynamics in MMOGs"},"content":{"rendered":"<p>It&#8217;s a common belief that Massively Multiplayer Online Games (MMOGs) are more interesting than their single-player counterparts because of the ability to socialize in the game. A paper presented at this year&#8217;s <a href=\"http:\/\/chi2006.org\/\">ACM Computer Human Interaction<\/a> conference, <a href=\"http:\/\/www.parc.xerox.com\/research\/publications\/files\/5599.pdf\"><i>&#8220;Alone Together?&#8221; Exploring the Social Dynamics of Massively Multiplayer Online Games<\/i><\/a>, offers a different spin on that. After installing <i>\/who-bots<\/i> on several <i><a href=\"http:\/\/www.worldofwarcraft.com\/\">World of Warcraft<\/a><\/i> servers and watching people&#8217;s play habits, researchers from PARC and Stanford University concluded:<\/p>\n<blockquote>\n<p>&#8220;Our observations show that, while MMOGs are clearly social environments, the extent and nature of the players&#8217; social activities differ significantly from previous accounts. In particular, joint activities are not very prevalent, especially in the early stages of the game.  WoW&#8217;s subscribers, instead of playing with other people, rely on them as an audience for their in-game performances, as an entertaining spectacle, and as a diffuse and easily accessible source of information and chitchat.  For most, playing the game is therefore like being &#8220;alone together&#8221;\u2014 surrounded by others, but not necessarily actively interacting with them.&#8221;<\/p>\n<\/blockquote>\n<p>Some other interesting tidbits from the paper:<\/p>\n<ul>\n<li>\n<p>Players who never grouped tended to level up about twice as fast as those players who grouped more than 1% of the time. (The paper doesn&#8217;t mention this possibility, but this makes me wonder whether these anti-social players are actually farmers working in a <a href=\"http:\/\/www.nytimes.com\/2005\/12\/09\/technology\/09gaming.html?ei=5088&#038;en=48a72408592dffe6&#038;ex=1291784400&#038;pagewanted=all\">virtual sweatshop<\/a>.)<\/p>\n<\/li>\n<li>\n<p>Median guild size was only 9 (6 if you include &#8220;one-person guilds&#8221;), and the 90th percentile of the distribution is only 35 active members.<\/p>\n<\/li>\n<li>\n<p>Guilds tend to be sparsely-knit social networks, with a guild member tending to ever see only one in four other guild members and only playing in the same zone as one in ten. (Again the paper doesn&#8217;t say, but I imagine this statistic is influenced by people playing multiple characters in the same guild, which already forces some exclusion since people can&#8217;t play more than one character at a time.)<\/p>\n<\/li>\n<li>\n<p>Guilds tend to have one or two groups of tight-knit &#8220;core&#8221; players who play together regularly and are all of roughly the same level. This is probably a result of the level treadmill and the fact that people of radically different levels can&#8217;t really adventure together \u2014 which means people who get out of synch with other guildmates can&#8217;t adventure with their friends anymore and are more likely to quit the game or find a different guild.<\/p>\n<\/li>\n<\/ul>\n<p>(Thanks to <a href=\"http:\/\/www-static.cc.gatech.edu\/~asb\/\">Amy Bruckman<\/a> for the pointer!)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a common belief that Massively Multiplayer Online Games (MMOGs) are more interesting than their single-player counterparts because of the ability to socialize in the game. A paper presented at this year&#8217;s <a href=\"http:\/\/chi2006.org\/\">ACM Computer Human Interaction<\/a> conference, <a href=\"http:\/\/www.parc.xerox.com\/research\/publications\/files\/5599.pdf\"><i>&#8220;Alone Together?&#8221; Exploring the Social Dynamics of Massively Multiplayer Online Games<\/i><\/a>, offers a different spin on that. After installing <i>\/who-bots<\/i> on several <i><a href=\"http:\/\/www.worldofwarcraft.com\/\">World of Warcraft<\/a><\/i> servers and watching people&#8217;s play habits, researchers from PARC and Stanford University concluded:<\/p>\n<blockquote>\n<p>&#8220;Our observations show that, while MMOGs are clearly social environments, the extent and nature of the players&#8217; social activities differ significantly from previous accounts. In particular, joint activities are not very prevalent, especially in the early stages of the game.  WoW&#8217;s subscribers, instead of playing with other people, rely on them as an audience for their in-game performances, as an entertaining spectacle, and as a diffuse and easily accessible source of information and chitchat.  For most, playing the game is therefore like being &#8220;alone together&#8221;\u2014 surrounded by others, but not necessarily actively interacting with them.&#8221;<\/p>\n<\/blockquote>\n<p>Some other interesting tidbits from the paper:<\/p>\n<ul>\n<li>\n<p>Players who never grouped tended to level up about twice as fast as those players who grouped more than 1% of the time. (The paper doesn&#8217;t mention this possibility, but this makes me wonder whether these anti-social players are actually farmers working in a <a href=\"http:\/\/www.nytimes.com\/2005\/12\/09\/technology\/09gaming.html?ei=5088&#038;en=48a72408592dffe6&#038;ex=1291784400&#038;pagewanted=all\">virtual sweatshop<\/a>.)<\/p>\n<\/li>\n<li>\n<p>Median guild size was only 9 (6 if you include &#8220;one-person guilds&#8221;), and the 90th percentile of the distribution is only 35 active members.<\/p>\n<\/li>\n<li>\n<p>Guilds tend to be sparsely-knit social networks, with a guild member tending to ever see only one in four other guild members and only playing in the same zone as one in ten. (Again the paper doesn&#8217;t say, but I imagine this statistic is influenced by people playing multiple characters in the same guild, which already forces some exclusion since people can&#8217;t play more than one character at a time.)<\/p>\n<\/li>\n<li>\n<p>Guilds tend to have one or two groups of tight-knit &#8220;core&#8221; players who play together regularly and are all of roughly the same level. This is probably a result of the level treadmill and the fact that people of radically different levels can&#8217;t really adventure together \u2014 which means people who get out of synch with other guildmates can&#8217;t adventure with their friends anymore and are more likely to quit the game or find a different guild.<\/p>\n<\/li>\n<\/ul>\n<p>(Thanks to <a href=\"http:\/\/www-static.cc.gatech.edu\/~asb\/\">Amy Bruckman<\/a> for the pointer!)<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-600","post","type-post","status-publish","format-standard","hentry","category-culture"],"_links":{"self":[{"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/posts\/600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/comments?post=600"}],"version-history":[{"count":0,"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/posts\/600\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/media?parent=600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/categories?post=600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/tags?post=600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}