{"id":549,"date":"2006-03-01T08:33:39","date_gmt":"2006-03-01T08:33:39","guid":{"rendered":"https:\/\/www.docbug.com\/blog\/archives\/549"},"modified":"2006-03-01T08:33:39","modified_gmt":"2006-03-01T08:33:39","slug":"we-have-to-protect-our-content","status":"publish","type":"post","link":"https:\/\/www.docbug.com\/blog\/archives\/549","title":{"rendered":"We have to protect our content&#8230;"},"content":{"rendered":"<p><i>DocBug exclusive:<\/i> Anheuser-Busch, the owner of the popular American beer brands <i>Budweiser<\/i> and <i>Bud Light<\/i>, is suing the Disney-owned ABC television network for copyright violation after ABC&#8217;s broadcast of ads for the two beers during this year&#8217;s Superbowl. In a statement, Anheuser-Busch lawyers said the fact that the disputed segments were ads for their own products did not excuse ABC&#8217;s behavior, nor did fact that Anheuser-Busch had paid $26 million to have them aired. &#8220;We have to protect our content,&#8221; explained one executive.<\/p>\n<p>ABC executives said they could not comment on ongoing litigation, but that they were considering filing a similar suit against themselves for the broadcasts of ads for <i>Desperate Housewives<\/i> and <i>Lost<\/i> during the game.<\/p>\n<p>(Thanks to <a href=\"http:\/\/wendy.seltzer.org\/blog\/archives\/2006\/02\/22\/biting_the_hand_that_feeds_the_tv_show.html\">Wendy Seltzer<\/a> for something resembling the link.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p><i>DocBug exclusive:<\/i> Anheuser-Busch, the owner of the popular American beer brands <i>Budweiser<\/i> and <i>Bud Light<\/i>, is suing the Disney-owned ABC television network for copyright violation after ABC&#8217;s broadcast of ads for the two beers during this year&#8217;s Superbowl. In a statement, Anheuser-Busch lawyers said the fact that the disputed segments were ads for their own products did not excuse ABC&#8217;s behavior, nor did fact that Anheuser-Busch had paid $26 million to have them aired. &#8220;We have to protect our content,&#8221; explained one executive.<\/p>\n<p>ABC executives said they could not comment on ongoing litigation, but that they were considering filing a similar suit against themselves for the broadcasts of ads for <i>Desperate Housewives<\/i> and <i>Lost<\/i> during the game.<\/p>\n<p>(Thanks to <a href=\"http:\/\/wendy.seltzer.org\/blog\/archives\/2006\/02\/22\/biting_the_hand_that_feeds_the_tv_show.html\">Wendy Seltzer<\/a> for something resembling the link.)<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-549","post","type-post","status-publish","format-standard","hentry","category-intellectual-property"],"_links":{"self":[{"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/posts\/549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/comments?post=549"}],"version-history":[{"count":0,"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/posts\/549\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/media?parent=549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/categories?post=549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.docbug.com\/blog\/wp-json\/wp\/v2\/tags?post=549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}